This Privacy Policy outlines Action Seating’s policies regarding the collection, use and security of the personal information of clients purchasing tickets through Action Seating. Personal information is simply information that can be linked to a specific individual, i.e. name, address, telephone number, e-mail address and credit card number.

Action Seating does not sell or rent our customers' personal information to third parties.

Action Seating is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the site www.Action Seating.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe. This privacy statement covers sites ending in Action Seating.com, which includes versions of our site that are accessed through our partner sites.

Some of our marketing partners use cookies on our site. We have no access to or control over these cookies. This privacy statement covers the use of cookies by www.actionseating.com only and does not cover the use of cookies by any advertisers.

What personal information does Action Seating require from me and how is it used? When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign up for one of our e-mail newsletters or other services, as described below. We do not knowingly permit the site to be used by any person under the age of eighteen and we do not knowingly collect any personal information from children (meaning those younger than thirteen years of age). A valid credit card is required to make a purchase on our site.

Making a Purchase
In order to purchase tickets and related services through our site, you must provide us with certain personal information such as name, credit card number and expiration date, credit card billing address, telephone number and e-mail address.

Partners
We use other third parties to provide news, packages and logos on our site. We do not share any personal information with these companies. If you choose to purchase a package from our partners any information you provide them is subject to their privacy policy.

These third parties are prohibited from using your personally identifiable information for any other purpose.

Automatic Logging of Session Data
We automatically log generic information about your computer's connection to the Internet, which we call "session data," that is anonymous and not linked to any personal information. Session data consists of things such as IP address, operating system and type of browser software being used and the activities conducted by the user while on our site. An IP address is a number that lets computers attached to the Internet, such as our web servers, know where to send data back to the user, such as the pages on the site that the user wishes to view. We collect session data because it helps us analyze such things as what items visitors are likely to click on most, the way visitors are clicking through the site, how many visitors are surfing to various pages on the site, how long visitors to the site are staying and how often they are visiting. It also helps us diagnose problems with our servers and lets us better administer our systems. Although such information does not identify any visitor personally, it is possible to determine from an IP address a visitor's Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity.

Cookies
"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses or harvest your personal information. Action Seating uses cookies to help analyze our web page flow, to measure promotional effectiveness, and to promote trust and safety.

First and foremost, you can rest assured that no personally identifiable information ("PII") about you (e.g., name, address, etc.) is gathered or stored in the cookies placed by the Action Seating.com web site and, as a result, none can be passed on to any third parties.

Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. Action Seating supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking cookies may disable certain features on our site and may make it impossible to purchase or use certain services otherwise available. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, like Action Seating.

What safeguards are in place to protect the loss, misuse or alteration of your information?
Action Seating contains links to other web sites. Please note that when you click on one of these links, you are entering another web site for which Action Seating has no responsibility. We recommend reading privacy statements of all such sites as their policies may be materially different from this Privacy Policy. Of course, you are solely responsible for maintaining the secrecy of any passwords. Please be very careful, responsible, and alert with this information, especially whenever you're online.

In addition to the circumstances described above, Action Seating may disclose client information if required to do so by law, court order, as requested by other government or law enforcement authority, as requested in connection with any governing entity regulating ticket distribution to any event or in the good faith belief that disclosure is otherwise necessary or advisable including, without limitation, to protect the rights or properties of Action Seating or its affiliated companies or when we have reason to believe that disclosing the information is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities. Further, if Action Seating or substantially all of its assets are acquired, our customer information will most likely also be transferred in connection with such acquisition.

In addition to the circumstances described above in the previous paragraph, Action Seating is obligated to collect and provide certain personal information in connection with the sale of any World Cup Ticket for each attendee of a World Cup Event. Specifically, FIFA Federations, Sponsors, the 2006 FIFA World Cup Organizing Committee - Germany, and other venue sponsors regulating ticket and event venues for the World Cup in Germany in 2006 require that each attendee of a World Cup Event provide the following information with respect to each ticket user: (1) name, (2) date of birth, (3) nationality, as shown on attendee's passport, and (4) passport identification number. Accordingly, as a condition to delivery of tickets purchased for any 2006 World Cup event, this information must be provided for each ticket user as part of the checkout procedure, or Action Seating will be unable to deliver the World Cup tickets to you. Please also note that the personal information you provide about each ticket user will be maintained in the United States for processing and dissemination to the governing bodies that require it.

This policy is effective as of January 1, 2005. If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page. Of course, you may always submit concerns regarding our Privacy Statement or our privacy practices via email by clicking here. Please reference the privacy policy in your subject line. Action Seating will attempt to respond to all reasonable concerns or inquiries within five business days of receipt.

We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers
We use Cybersource to provide credit card transactions on our site. When you buy tickets, we will share billing information as necessary for Cybersource to provide that service.

Cybersource is prohibited from using your personally identifiable information for any other purpose. Thank you for using Action Seating!